Publishers‘ Forum 2017: the relevance of artificial intelligence, machine learning, virtual reality
Artificial intelligence, machine learning, semantics and virtual reality: what do these technologies mean for publishers? What does ’story telling‘ in virtual spaces bring to the table – and how does it work? Why is it tantamount to a revolution when thousands upon thousands of academic articles are suddenly findable with a simple Internet search – right alongside free content without any discernible distinction? What challenges does an academic and professional publishing house face when a machine is able to import even the largest repository of content flawlessly? What values does this create? And what does it mean for employees?
At the Publishers‘ Forum, we will explore these new spaces with a view to practical applications here and now:
- Dirk Strohe from Nomotekt will explain the fundamentals of artificial intelligence using the example of a legal publisher that has automated the conversion of their body of knowledge into publishable content;
- Henning Schönenberger will show how SpringerNature is making vast numbers of academic publications publicly findable and directly accessible with SciGraph and linked open data;
- Mark van Mierle will present the first virtual reality application for the educational market that Cornelsen successfully trailed in schools;
- Philip Mohr from Hashplay will demonstrate what a virtual reality platform is capable of – namely the presentation of different kinds of content in an astonishing new medium, no matter whether it’s a presentation at a trade fair or simple story;
- The theoretical links between these topics and their applications will be educed by Outsell’s David Worlock, one of the most experienced analysts in the business when it comes to assessing the relevance of technological innovations and member of the Publishers‘ Forum Editorial Board.
Speakers for the Forum topic „Using the Enhanced Value-creation Chain“
There is hardly a single publishing company that is not currently dealing with fundamental organizational questions: do we have the right corporate structure? Do we have to recalibrate the balance between autonomy in program design and the bundling of digitization, back office and sales activities? Which investments have priority? In which areas of operations do new business ideas lay the foundations for realistic enhancements in your portfolio?
These are also crucial questions which the experienced decision makers at the Publishers‘ Forum will speak to in Berlin on 24 and 25 April 2017:
- Christian Schumacher-Gebler is reorganizing how the publishers of the Bonnier Group coordinate their manifold processes, what should be clustered and where the creativity of the various publishing houses should be put to use;
- In the Holtzbrinck Publishing Group, Florian Geuppert is the trailblazer for digital content that goes far beyond the borders of the traditional publishing business – user-generated content, for example, or subscription offers;
- David Klett is responsible for digital innovation at a leading educational publisher with years of experience in international markets.
Ultimately, the exploitation of rights and licenses has the potential to open up new lines of business. However, in order for the complex business surrounding your content assets to continue to bear fruit in the long term, the related workflows must be perfectly integrated into existing publishing processes. A workshop will elaborate on how this works in practice.
After all, that is the fundamental principle of our two-day conference: the synthesis of strategic perspectives with the day-to-day business of publishing.
Why you should participate in this year’s Forum – two examples …
The program deals with the central issues facing the publishing industry in Germany and internationally, and offers orientation in the face of the current transformation of the business.
- TES Global, the largest online community of educators in the world today, is also a company with a 100-year heritage of service to learning. CEO Rob Grimshaw will present examples to illustrate how the organization that emerged from the Times Educational Supplement is shaping the future of learning with content from publishers and schools.
- What’s is the publishing industry’s attitude to diversity? How can publishers arrange their teams and organization to successfully develop versatile content for a changing society? Already widely discussed as one of the central future issues in the UK, the Publishers‘ Forum has invited three guests to a fireside chat: Nermin Mollaoğlu, co-founder of the Kalem Agency in Istanbul; Jacks Thomas, Director of the London Book Fair; and the Berlin-based, Iraqi author and juror for the Deutscher Buchpreis 2016 (German Book Prize), Najem Wali.
Information on new topics and speakers
Over the two days of the conference (24 and 25 April) you will receive
- Strategic orientation, with Benedikt Dalkmann, who is building the new Bertelsmann Education Group: market-driven professional development offers on a global scale;
- Surveys of current trends, analyses and discussions in numerous workshops, covering, for example, Industry 4.0 and publishing with Ehrhard Heinold (Heinold, Spiller & Partner), collection and utilization of KPIs with Ulrich Spiller (Werkstatt Verlagscockpit), new business models through digital printing alternatives with Rüdiger Schmidt (BoschDruck / HP), a new survey of the impact of the organizational structure of publishers on their economic success with Aljoscha Walser (Narses);
- International perspectives on relevant market developments and their significance for the publishing industry, for example, personalization, subscription models or computer-aided rights management with Michael Cairns (Information Media Partners; Member of the Editorial Board of the Forum), along with reports on international markets, such as Spain, with Javier Celaya (DosDoce).
The Publishers‘ Forum offers publishing industry decision-makers and landscape-shapers insights into the most important trends and developments in the market, imparts suitable solutions to problems, and invites the exchange of practical experience.
Curation 2.0, digital innovation, government “regulations”: new topics at Publishers‘ Forum
The Publishers‘ Forum brings you these stimuli from international decision-makers and thought leaders (and much more):
Separating the wheat from the chaff 2.0
In his book „Curation: The Power of Selection in a World of Excess“, Michael Bhaskar, one of the founders of the successful London-based digital publisher Canelo, summarizes how curation works in the current era of content abundance.
‚Digital Innovation Hubs‘ Educational Publishers
Selection and presentation extend far beyond the format „book“. A fact that educational publishers know especially well. Between traditional school books and digital learning platforms, international competition and innovative German startups, Outsell Senior Researcher Kate Worlock provides informative, well-founded perspectives and helpful signposts in difficult terrain.
Copyright & Co. – the influence of politics
The current political controversy surrounding copyright, educational exemptions, and other legislative proposals presents challenges with perils and pitfalls for publishers. One of the most well-versed experts in publishing, Michael Healy of the Copyright Clearance Center, provides a broad, international overview of the complex material that is today defining how the publishing business will work in the future. In a second talk, Healy will offer insights into how the business of rights and licenses can achieve lasting expansion through the use of technology.
Comprehensive outlooks, compact input on these and other topics, and stimulating, inspiring discussions and debates await you at the Publishers‘ Forum on 24 and 25 April 2017 in Berlin!
Publishers‘ Forum 2017 presents its first speakers and topics
The business of publishing is diversifying and becoming more complex as a result …
… So it reshuffles the cards and deals new hands to both the major players and the new niche competitors: see Angry Birds. With more than 2 billion downloads since its release in 2009 by the Finnish video game developer Rovio, the bad-tempered birds have gathered flocks of fans from around the world. Behind this global success is a strategy of clever partnerships. Laura Nevanlinna demonstrated how this works for books. As the founder and CEO of Kaiken Publishing in Helsinki, she is responsible for the worldwide commercialization of Rovio’s brand in magazines and books.
Author to reader: new ways vs. traditional ways
Authors no longer connect with their audience solely through the traditional intermediaries of publisher and bookseller. Rather, a multitude of models have developed to bring together authors and audiences – along the traditional pathways or more directly via communities. Andreas von der Heyd, Head of Kindle Content in Germany, will report on author communities, taking Amazon as an example.
More and more authors hare creating not just one business model, but several
As a writer, Zoë Beck has contracts with well-established publishers. Her next novel will be published by Suhrkamp. However, she decided to become a (digital) publisher herself – as the co-founder of CulturBooks. Why? She’ll tell us at the Forum.
A new “regulatory framework”: weak wording for controversial discussion
Publishers have to come to terms with a new so-called “regulatory framework”. In Germany and in Europe, the discussions around the redrafting of the fundamental legislation rank among the most controversial topics. The tangible effects on book publishers will be surveyed and analyzed in a podium discussion with international speakers, including Joerg Pfuhl, CEO of the trade publishers of Holtzbrinck Publishing Group.
Comprehensive outlooks, compact input on these and other topics, and stimulating, inspiring discussions and debates await you at the Publishers‘ Forum on 24 and 25 April 2017 in Berlin.