„Big + Small: To succeed in the next wave of transformation, it will take more than any one player can tackle alone“
… So it reshuffles the cards and deals new hands to both the major players and the new niche competitors: see Angry Birds. With more than 2 billion downloads since its release in 2009 by the Finnish video game developer Rovio, the bad-tempered birds have gathered flocks of fans from around the world. Behind this global success is a strategy of clever partnerships. Laura Nevanlinna demonstrated how this works for books. As the founder and CEO of Kaiken Publishing in Helsinki, she is responsible for the worldwide commercialization of Rovio’s brand in magazines and books.
Author to reader: new ways vs. traditional ways
Authors no longer connect with their audience solely through the traditional intermediaries of publisher and bookseller. Rather, a multitude of models have developed to bring together authors and audiences – along the traditional pathways or more directly via communities. Andreas von der Heyd, Head of Kindle Content in Germany, will report on author communities, taking Amazon as an example.
More and more authors hare creating not just one business model, but several
As a writer, Zoë Beck has contracts with well-established publishers. Her next novel will be published by Suhrkamp. However, she decided to become a (digital) publisher herself – as the co-founder of CulturBooks. Why? She’ll tell us at the Forum.
A new “regulatory framework”: weak wording for controversial discussion
Publishers have to come to terms with a new so-called “regulatory framework”. In Germany and in Europe, the discussions around the redrafting of the fundamental legislation rank among the most controversial topics. The tangible effects on book publishers will be surveyed and analyzed in a podium discussion with international speakers, including Joerg Pfuhl, CEO of the trade publishers of Holtzbrinck Publishing Group.Comprehensive outlooks, compact input on these and other topics, and stimulating, inspiring discussions and debates await you at the Publishers‘ Forum on 24 and 25 April 2017 in Berlin.
More details in the “Topics 2017” tab or “Themen 2017” (Deutsch)