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Media 2015

Videos 2015

Videos of the Forum 2015 are in chronological order.

Day 1 | Tag 1 — 27 April 2015

Opening Remarks

Dr. Rüdiger Wischenbart | Klaus-Peter Stegen, The Publishers‘ Forum, AT, GER


Collaboration: New Ways of Working Together Require New Workflows. An Author‘s Experience

Kathrin Passig, Author, GER


Keynote: Vision vs. Pragmatism. Strategies across Markets and Media of a Leading European Publishing Group

Jacob Dalborg, Bonnier Books, SE


Podiumsdebatte: Investmentstrategien in Verlagen – Modelle

Edel: Vom Musikvertrieb zum crossmedialen börsennotierten Medienhaus. Eine aktuelle Zwischenbilanz
Timo Steinberg, Edel, D

Verlagszielsetzungen und ihre Auswirkungen auf die Finanzstrategien von (unabhängigen) Verlagen
Aljoscha Walser, Narses, D

Birte Hackenjos, Haufe Gruppe, D | Dr. Joerg Pfuhl, Stiftung Lesen, D

Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, A


Panel Debate: How Digital and the Perspective on Readers and Consumers Is Changing the Book Business

Putting Content and Context into Action
Matt Turner, MarkLogic, USA

On Changing Reader Behavior in Subscription Platforms
Constance Landsberg, Skoobe, GER

Marcello Vena, AllBrain, I | Jim Hydock, Outsell, USA

Mod.: Simon Littlewood, The International Publishers Association, UK


Alles unter einem Dach: das Beispiel der Holtzbrinck Publishing Group

Volker Smid, Holtzbrinck, D


Größere Umsätze durch IT-Integration mit intelligenter Produktion

Dr. Rüdiger Schmidt, Bosch-Druck, D


Wenn alle Verlage zu Technologie-Startups werden

Ralf Biesemeier, readbox, D


Panel Debate: Publishing Goes Pop

Fostering Fandom, Not Just Readers – How Passion and Community Can Drive Sales
Lance Fensterman, ReedPOP, USA

Nathan Hull, Mofibo, DK | Michael Bhaskar, Canelo, UK | Andreas Gall, Red Bull Media House, AT

Mod.: Porter Anderson, Journalist, USA


Fireplace Talk – A Global Library to Local Readers

Colin McElwee, Worldreader, UK
Mod.: Dr. Rüdiger Wischenbart, The Publishers’ Forum, AT



Day 2 | Tag 2 — 28 April 2015

Welcome & International Outlook

Dr. Rüdiger Wischenbart, The Publishers‘ Forum, AT


Keynote: The Internet of Things, and Why It Matters to Books and Publishing

David Worlock, Outsell, UK


Keynote: The Road to Digital Transformation

Steve Odart, Ixxus, UK


Autor und Verleger – Wie eine alte Arbeitsbeziehung erneuert werden muss

Holger Ehling, Ehling Media, D (Mod.)

Karin Graf, Graf&Graf Agency, D | Jo Lendle, Hanser, D | Kathrin Passig, Autorin, D | Wolfgang Ferchl, Knaus, D


Panel Debate: Opportunities & Risks – Leveraging the Content Treasure Vault: New Strategies, Tools and Channels

On Books as a Service to Readers
Fionnuala Duggan, Yale University Press / Impresario Media, UK

Rights & Licensing Management: Meeting the Challenge
Michael Healy, Copyright Clearance Center, USA

On How Subscription (Flat Rate) Models Can Change the Entire Value Chain
Nathan Hull, Mofibo, DK

Christian Schniedermann, Tolino, GER

Mod.: Ed Nawotka, Publishing Perspectives, USA


Outlook: Perspectives on the Road Ahead

Brian O’Leary, Magellan Media Consulting Partners, USA | Zoë Beck, Culturbooks, GER | Benjamin Wüstenhagen, K.lab, GER | Jörg Rheinboldt, Axel Springer Plug & Play Accelerator, GER


Closing Remarks

Dr. Rüdiger Wischenbart, The Publishers’ Forum GmbH, AT | David Hetherington, Klopotek North America, USA | Dr Joerg Pfuhl, Consultant, GER