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Publishers’ Forum 2015

Main themes 2015

(1) Strategy & Money
How strategy and investment choices are intertwined. [

(2) IT Goes Center Stage
How decisions on IT and digital processes directly influence many strategic plans, not just in big corporations, but in small and medium-sized publishing houses, too. [Read more …]

(3) Know Your Customer and Don’t Be Afraid
How a good, fact-driven understanding of the customer is critical to bringing the right books and content to readers. [Read more …]

(4) Publishing Goes Pop
How publishing needs to reach out well beyond the book and, in doing so, encounter new – and often completely different – audiences. [Read more …]

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